Exhibitor’s Guide

• Check your invoicing details
  Please check your invoicing details on your eMessukeskus “My profile” page by 18 June. If you have any comments, send them to customer.service@messukeskus.com. Please note that changes made to invoicing details after the invoice has been issued are subject to an additional charge.
• Submit your stand materials or logo
  Send your stand materials at graphics@messukeskus.com on 28 September 2026 at the latest. If you are missing materials information, pls contact your sales contact. Any changes made after the deadline will be charged according to our normal price list. Reference Cyber Security Nordic 2026/ company /stand number
• Order stand catering and meal vouchers
  Remember to order catering for your stand together with meal vouchers for your staff in advance – latest 4 days before the event. Please send your orders to messukeskus@noho.fi 

28 October, 2026, 9:00 am – 5:00 pm

29 October, 2026 9:00 am – 4:00 pm

Book your accommodation at the Holiday Inn – Expo hotel adjacent to the exhibition centre. As an exhibitor you will get a 11 % discount on the daily price. We recommend to book early – the hotel is popular during the exhibitions. Read more and book your stay here:

With the Messukeskus Group’s Events PRO app, you can make connections, grow your business, and unlock new opportunities for success. Download the app today! Powered by Brella. Learn more: https://www.messukeskus.com/en/events-pro/

1. Download the Events PRO app from either Google Play or the App Store (official name: EventsPRO Messukeskus & Expomark).
2. Log in to the Events PRO platform – 6 weeks before the event begins.
   Access is granted via a personal login code sent to the exhibitor’s and visitor’s email. The message is sent to the event contact persons as well as to those who have ordered an exhibitor pass.
3. Activate the matchmaking feature
   Complete your profile by adding your interests and goals. Reach the right visitors – Events PRO, powered by Brella AI Matchmaking, helps you connect with participants who are genuinely interested in your services or products.
4. Explore potential customers in advance and schedule meetings
   Review suggested contacts and send meeting requests. Meetings can take place at your stand or at the Meeting Point.

Below you can find couple examples of discussion openings

• Hi [First name],
  I noticed you’ll be attending [event name]. We’ll be there as an exhibitor, and I was wondering if you’d have time for a short meeting during the event. It would be great to exchange thoughts on [topic/solution briefly].
• Hi [First name]! I saw that you’re attending [event name]. We’ll be there as an exhibitor, and it would be great to have a quick chat in person. Would you be open to scheduling a short meeting during the event?

• Efficient lead collection – use the QR code scanning feature to easily save and report contact details.
  Lead collection is available through the mobile app (downloaded from Google Play / App Store). After the event, all collected contact details are available in Events PRO app or in the Events PRO company portal, making follow-up marketing smooth and effective.
  
  Events PRO also works via a web browser, but scanning QR codes at your stand is not supported in the browser version.

• Create your personal schedule
  Browse the event program, mark your favorite sessions, and provide feedback after attending.

Some of the list scammers we are familiar with are:

ExpoGuide, The FAIR Guide, UTP Digital Directories (fairguide.com), (Construct Data Publishers Verlas AG), Euro Business Guide, Eu company Directory European City Guide, The Millennium Guide, The European Internet Guide, The International Fax Directory or IT&T fax directory Europa-Club & World Travel Register, 1st European City Guide, The Tour and Travel Guide, Verlag Fax Directory, Classified Telefax Pages cdnet.at

These companies offer paid visibility to many of our exhibitors in foreign exhibitor directories and often send along a pre-filled list information form. The international association of trade fair organizers UFI has taken countermeasures, seeking to prevent the operation of these companies through legal means and warns its member companies about list scammers. Many countries’ trade fair organizers (including Messukeskus) have published guidelines on their websites for those targeted by groundless billing schemes.

Messukeskus has no affiliation with this company or list, and we are unaware of any benefit or visibility this list could bring to the company. The best way to ensure the accuracy of the list is always to verify with the trade fair organizer.

ACTION:

• If you are unsure in the future whether a list information request is related to your own participation in a trade fair, contact your contact person at Messukeskus.
• If you have already responded to such a scam information request and received an invoice, do not pay the invoice. You can send a message to the sender of the invoice stating that you will not pay the invoice. It is not advisable to react further to these invoices and collections. In practice, foreign scam firms do not have the means to collect sums for their groundless services.

Ready‑made marketing materials, including logos and banners, are available in our event media bank. Additional materials will be added and updated as the event approaches.

Make the most of logos and banners of the event in your own marketing
channels

Don’t forget to share your event participation and new product releases taking place during the event in your own marketing and communications channels such as social media. You can use the event logos, banners and images to advertise your attendance without restrictions.

Remember to contact journalists and influencers actively and invite them to your stand. Announce press events and publish releases via eMessukeskus under Market your participation. You can recognise journalists at the event by their PRESS badges, and social media influencers and bloggers by their CONTENT CREATOR badges.

A large number of media representatives will attend the event. Please let us know if your stand features new products, performers, programme content, media-relevant activities, or press briefings. This helps to avoid scheduling overlaps.

Marketing and communications specialist Anu-Eveliina Mattila, anu.eveliina-mattila@messukeskus.com.

We are publishing a list of all the exhibitors on event website. The list will be published approximately two months prior to the event, so please update your company information by then. 

The company name you provided to the sales manager when confirming your event participation will be updated in the list. If you wish to make changes to your company’s marketing name, please do that in eMessukeskus – Market your participation. 

In addition to the marketing name, you can easily upload your company logo, a link to your company website, pictures and any other information you would like to share with visitors. Please provide all the necessary information about your company at least two months prior to the event so that visitors have enough time to get to know the companies attending the event. 

Please note that the marketing name must be updated at least one month prior to the event to be included in the printed brochure. The brochure will be distributed to the visitors of the event.

Please submit your graphic materials and logo to graphics@messukeskus.com on 28.9.2026 at the latest. Any changes made after the deadline will be charged according to our normal price list. Reference Cyber Security Nordic 2026/ company /stand number

Material instructions according to your order:

You can conveniently email or send passes to your event team members mobile device through eMessukeskus. The pass holder can print it in advance through the email link or the pass can alternatively be printed at the entrances of the event.

Pre-printed passes look different from the branded event passes that are printed at the registration desk. Exchange your printed passport for a branded passport as soon as you arrive at the venue.

You can create as many passes as necessary. Any exhibitor pass exceeding the number of free passes included in your stand will be invoiced after the event.

The constructor pass is free of charge.

Check the construction schedules and entrances in advance. 

Mark items delivered to our Construction Service as follows: 

Messukeskus Helsinki / Name of the event 
Name of the exhibitor, stand number 
Contact person and tel. number 
Messuaukio 1 
FI-00520 HELSINKI, FINLAND 

Please note that deliveries made before the construction period are forwarded to Niemi Services, logistics services are subject to a fee. 

Instructions will be update.

A barrier-free parking system, Autopay by EuroPark, is in use at Messukeskus. Parking charges are collected by EuroPark.

Cyber Security Nordic visitors can use both the Siipi Parking Area and the Northern Parking Garage. The event can be accessed via both the South and North entrances.

General information about parking at Messukeskus, including a Google Maps link to the parking areas, can be found below.

• 04.11. at 09-17.00
• 05.11. at 09-16.00

Remember to order catering for your stand together with meal vouchers for your staff in advance – latest 4 days before the event. To place your order please contact messukeskus@noho.fi.

Never leave valuables accessible when the exhibition day ends. Take care of all necessary insurances and consider renting possible safety accessories such as showcases, locks or security cables for computers and / or monitors.

We are also prepared to take care of any other security needs your department may have. These needs can be addressed with our security services partner Securitas. Read more about the available security services on eMessukeskus under Order more in the category Security Services.

Customer Service

+358 40 450 3250

yrityspalvelu@messukeskus.com

With the Messukeskus Group’s Events PRO app, you can make connections, grow your business, and unlock new opportunities for success. Download the app today! Powered by Brella.

Learn more: https://www.messukeskus.com/en/events-pro/  

1. Download the Events PRO app from either Google Play or the App Store (official name: EventsPRO Messukeskus & Expomark). 
2. Log in to the Events PRO platform – 6 weeks before the event begins. 
   Access is granted via a personal login code sent to the exhibitor’s and visitor’s email. The message is sent to the event contact persons as well as to those who have ordered an exhibitor pass. 
3. Activate the matchmaking feature 
   Complete your profile by adding your interests and goals. Reach the right visitors – Events PRO, powered by Brella AI Matchmaking, helps you connect with participants who are genuinely interested in your services or products. 
4. Explore potential customers in advance and schedule meetings 
   Review suggested contacts and send meeting requests. Meetings can take place at your stand or at the Meeting Point. 

Below you can find couple examples of discussion openings  
 

• Hi [First name], 
  I noticed you’ll be attending [event name]. We’ll be there as an exhibitor, and I was wondering if you’d have time for a short meeting during the event. It would be great to exchange thoughts on [topic/solution briefly]. 
• Hi [First name]! I saw that you’re attending [event name]. We’ll be there as an exhibitor, and it would be great to have a quick chat in person. Would you be open to scheduling a short meeting during the event? 

5. Efficient lead collection – use the QR code scanning feature to easily save and report contact details. 
   Lead collection is available through the mobile app (downloaded from Google Play / App Store). After the event, all collected contact details are available in Events PRO app or in the Events PRO company portal, making follow-up marketing smooth and effective. Sponsor portal access credentials will be sent to the event’s main contact person one week before the event.
   
   Events PRO also works via a web browser, but scanning QR codes at your stand is not supported in the browser version.  
6. Create your personal schedule 
   Browse the event program, mark your favorite sessions, and provide feedback after attending. 

Behind Messukeskus’ restaurant services is Northern Europe’s leading restaurant operator, Noho Partners, whose Restaurants & Event Catering guarantees high-quality restaurant services wherever and whenever it happens. Galas, parties, meetings, events and of course trade fairs are located on a different side of the hall – so are our restaurants and catering.

Stand services
It is possible for business customers to pre-order catering for their trade fair stand through the online store. We can grant corporate membership to Finnish companies.

If you want to order booth catering without corporate membership or the company does not have a Finnish business-identification number, you can contact us at messukeskus@noho.fi.

When ordering stand catering, please remember to think about furniture needs also:
Restaurant services sales help in planning furniture needs and orders furniture for you from Messukeskus stand service. Furniture costs are charged on the same invoice with catering. Serving furniture brought separately to stand/ events is not included in the prices of servings.

Food and drink tickets
You can order electronic food and drink tickets based on QR codes for the amount you want or choose a specific product, the tickets are distributed electronically, or they can also be printed. The ticket serves as a means of payment in selected restaurants, and the tickets of corporate customers are charged according to usage.

It is possible to purchase tickets from the online store without corporate membership also with an advance payment by choosing online payment as the payment method.

You can reach the Restaurants & Event Catering sales team by email: messukeskus@noho.fi or by phone +358 41 732 3712, the sales service is open Mon-Fri from 9 a.m. to 4 p.m.

On-site exhibitor restaurant service during the event: phone: +358 41 732 3862

The refurbished lounge for exhibitors and media is located in the Upper Gallery, next to the Exhibitor Office. This space for breaks and working is open during the event’s opening hours. The door code can be found on the exhibitor pass. 

Coffee, tea and water are available in the lounge. The space also includes a small refrigerator, microwave, toilet facilities, shared-use computers, and paid printing services. Messukeskus is not responsible for any items left in the lounge.